Case study 05
Automation · Media
VIVO Personalized Video Platform
A backend that made personalised marketing videos for VIVO. It took campaign data and per-person assets, queued the generation jobs, processed the output and delivered the videos.
My role
I built the backend, the deployment and the automation. It generated more than 60,000 videos.
Core technologies
System path
A simplified view of the product workflow.
- 01
Campaign inputs
- 02
Personalization data
- 03
Generation jobs
- 04
Video processing
- 05
Output delivery
- 06
Production monitoring
01
Product overview
What it was
VIVO wanted a personalised video for each person in a campaign. My part was the backend, the deployment and the automation needed to produce them reliably.
02
My work
Backend, automation, deployment
- 01The backend for the generation workflow.
- 02Automating the video production steps.
- 03Deploying it and keeping it running in production.
03
Outcome
60,000+ videos
The platform generated more than 60,000 personalised videos for VIVO.
It's smaller than the other projects here, but I like it for how simple the brief was: a clear business requirement, an automated pipeline, and output you can count.